Evans Commercial Finance / Financial Services / Broking
From a single landing page to a full website for Evans Commercial Finance
The problem.
Evans Commercial Finance was operating with a single-page website. It gave prospective clients little detail about the funding options available and left limited space to explain the team's experience.
The new site needed to make each service easier to understand, provide clear routes to enquiry and give the client control over routine content changes.
Working within the real world
The constraints.
- Carry the existing brand into the new website
- Plan the site around content supplied directly by a small client team
- Give the client day-to-day control of the content
- Replace the live landing page with minimal disruption
Our approach.
We began with a discovery session covering the core services, common client questions and the information people need before making an enquiry. That became the basis for the site structure and page plan.
WordPress gave the team a familiar editing experience. We built a custom theme around the Evans Commercial Finance brand, then created service, company and contact content within a consistent page system.
The site was delivered in three weeks. The handover covered routine page edits so the team could manage the website after launch.
What changed
The results.
The new website gives each core service its own space and replaces the former landing page with a fuller account of the business.
Dedicated pages replaced the single landing page
Project recordAbout this result
Confirmed from the delivered site structure.
From discovery to launch
Project recordAbout this result
Recorded project delivery period.
Layouts designed for mobile and desktop
Observed evidenceAbout this result
Verified in the delivered responsive theme.
Routine content can be managed by the client
Observed evidenceAbout this result
Verified through the WordPress editing and handover workflow.
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